Farmer’s Guide to Selling at Farmers’ Markets


In this publication you will learn why farmers markets are good for small farmers,and the traits of successful farmers market sellers. You will learn how to examine your readiness to sell at farmers markets and how to plan, including researching markets, estimating costs, connecting with farmers market managers, creating a farmers  market stand that works, delivering good customer service, expanding your market, and tracking and evaluating results.
This how-to guide shares what we know from our personal perspectives: that of a 30-year veteran farmers market manager, and a 30-year marketing professional, who work together to promote and grow farmers markets and small farms.

Published by U.C. Davis.

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