USDA Funding for Farmers Market Promotion Program 5

Agriculture Deputy Secretary Merrigan Announces Availability of

$5 Million in Funding for Farmers Market Promotion Program

This year FMPP will emphasize three priorities during the 2010 grant period: (1) focus on the recruitment and retention of new farmers to participate at farmers markets and other direct-to-consumer farm marketing outlets; (2) develop professional expertise for farmers market managers, farmers/vendors, boards and organizations to effectively manage and/or operate farmers markets and other direct marketing enterprises; and (3) improve food access in local, rural and underserved communities to promote the consumption of fresh fruits and vegetables from local farms.

Since AMS began tracking farmers markets in 1994, the number has grown by nearly 4,000 nationwide. Currently, nearly 5,274 farmers markets operate nationwide, up from 4,685 in 2008, an increase of 13 percent. AMS maintains a comprehensive list of farmers markets, posted online at

AMS also has developed two new tools for prospective grant applicants. The FMPP Pre-Application Guide for 2010 helps readers assess their readiness for the grant application and implementation process. AMS has also captured its on-site FMPP grant-writing training in a detailed PowerPoint presentation that provides step-by-step instructions on how to fill out the application forms. You can access both tools on the FMPP website at

More information on the "Know Your Farmer, Know Your Food" initiative is available at

Information on how to apply for a grant will be published in the Mar. 1, 2010, issue of the Federal Register and posted on the AMS website at Applications and proposals must be received by AMS no later than the close of business on April 15, 2010. Applications received after April 15, 2010, will not be considered.

For more information, contact Carmen Humphrey, Program Manager, Farmers Market Promotion Program, AMS, 1800 M Street, N.W., Room 3012-South Tower, Washington, D.C. 20036; phone (202) 694-4000; fax (202) 694-5949.

First Lady Michelle Obama's Let's Move! campaign to end childhood obesity within a generation was launched earlier this month. The campaign has four primary tenets: helping parents make healthy family choices, serving healthier food in schools, improving access to healthy, affordable food, and increasing physical activity of kids. Already, the administration has announced its plans to improve school meals, a financing initiative to reduce food deserts, new research tools that detail local food environments and health outcomes, including grocery store access and disease and obesity prevalence, and a broad range of public/private partnerships to solve America's childhood obesity epidemic.

USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Ave., S.W., Washington, D.C. 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).


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